Even before iPhone opens its doors to third party developers this coming February 2008, beverage brand Dr Pepper has eagerly joined the trend with the release of Matchcaps, the first-ever advergame designed specifically for the iPhone Safari browser.
Similar to the famous free online game Bejeweled, a player must swap adjacent pieces to match 3 or more caps to get higher score. What makes it different from other iPhone apps is it’s not affected by any iPhone software update. No need to download any software for it can simply be browsed at its official game site or Dr Pepper’s website.
Last September, Apple updated its iPhone software specifically to disable all unofficial mobile apps installed on this mobile gadget. Combined with its exclusive partnership with AT&T, sales restrictions and legal action against “unlocking”, Apple has infuriated numerous gadget geeks, consumer groups, and mobile app developers. Some analysts even say Apple is monopolistic and the enemy of consumer choice.
But last month, Apple sung a different tune by allowing third party apps developers to work directly on iPhone and even on iPod Touch. A Software Development Kit (SDK) will be deployed in February 2008 to kickoff the program.
“We are excited about creating a vibrant third-party developer community around the iPhone and enabling hundreds of new applications for our users,” Steve Jobs said in Apple’s Hot News.
While developing an SDK might be a simple task for company, Apple is allegedly taking precautionary measures to protect the subscribers against any virus or malware attacks.
Via MacMinute
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