Recently, VoIP company Jajah has created “buttons” that net users can embed in their blogs, websites, e-mail signatures, and social networking sites to allow other people to contact them using the Internet telephony platform. Moreover, it empowers eBay sellers and buyers to communicate with each other.

While many sites laud this new technology, eBay thinks otherwise. After less than one week of launch, the online auction site started removing these buttons because “it violated the eBay Inappropriate Links policy… links or other connections to live chat systems are not permitted.”

Obviously, Jajah is not too happy about this sudden move. In a press release, Jajah’s co-founder Roman Scharf has issued the following statements:

Our vision was simply to bring voice communication to one of the worlds greatest marketplaces for eCommerce. With millions of registered users, JAJAH is hardly an ‘inappropriate’ organization. We were seeing great excitement for JAJAH Buttons on eBay and we are disappointed that some of our users’ listings are now being removed. We are currently seeking to get clarification from eBay as the situation varies from country to country. While we get positive feedback from within eBay in several countries we see other countries removing listings that contain JAJAH buttons.

From a business standpoint, no amount of ranting can help Jajah convince eBAy to reconsider their decision. It’s high time to use common sense and remind Jajah about the basics of business:

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