When it comes to mobile TV, Asian countries South Korea and Japan dominate the market.
According to analyst firm Berg Insight, these markets account for 78% of all mobile TV viewers around the globe or 38 million out of 49 million viewers. These markets are way ahead of North America and Europe.
On the other hand, the interest level of mobile users in the UK remains low. In a separate study conducted by Continental Research, only 1% use mobile TV in the last 12 months while 3% are willing to try this service next year.
As mentioned recently, some technical glitches are added problems to this industry. Aside from inadequate structures, current viewers encounter problems watching because of the mobile phone screen size is limited to the type of phone. This problem also constrains the content that must be included in this service.
The solution to this problem is really simple but very difficult to implement. Mobile carriers should offer this service free of charge. According to Tim Barber, author of this research:
To promote take-up of mobile TV, networks should consider advertiser-funded content to enable customers to access the service (at least initially) for no fee at all. This would encourage people to sign up to the service, and download the necessary software or settings to their handsets so that if paid-for services are subsequently introduced handsets will already be ready technically to use the service.
Naturally, service providers should target the teen and young adult markets, particularly males, because they are considered as the early adopters of this new technology.
Via cellular-news
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